Food & Beverage Technology Leader Enhances Portfolio with Powerful DSD Offering

PHOENIX, AZ – September 26, 2011 (Phoenix, AZ) - AFS Technologies Inc., the leading provider of integrated software solutions to the consumer packaged goods (CPG) industry, announced today that it has completed the acquisition of 100% of the shares of Ross Computer Systems, Inc. (Ross), the provider of the best Direct Store Delivery (DSD) solutions in this segment.

With the Ross acquisition, AFS Technologies now provides more than 1,300 customers in the CPG manufacturing, processing, and distribution segments with a broad solutions portfolio tailored specifically to the unique needs of the channel. This modularly-designed system offers solutions for distribution, sales & marketing, financials, processing, warehouse management, transportation, e-commerce and database services featuring the industry's largest database of product information and recipes, the PROFILE® database.

"With the growth of vendor owned inventory and the growth of 4 PL to include logistics and delivery, Ross fits perfectly into our CPG supply chain," stated Kurien Jacob, Chief Executive Officer of AFS Technologies. "The additional functionality available within the Ross system ensures that AFS will continue to offer its customers the most comprehensive, 'best-of-breed' DSD solution available in the CPG industry."

"Being part of AFS family allows Ross as the number one provider of DSD solutions to the bakery, dairy, snack and packaged ice industries, to further enhance our offerings for these important customers, and expand to beverage and 3PL markets while providing the best DSD solution available to AFS customers," said Seymour Weiss, President and Chief Executive Officer of Ross. "We have built Ross from the ground up by providing our clients with state-of-the-art DSD products that have steadily evolved and improved over the years. Ross' ability to leverage AFS' resources ensures its existing customers that Ross can provide everything they need as they too expand in their own markets. AFS offers complementary solutions that will be valuable to current Ross customers if they need it," added Seymour.

Madison Park Group acted as investment banking advisor to AFS in this transaction.

About AFS Technologies Inc.
AFS Technologies Inc. is the leading provider of business enterprise and Software as a Service (SaaS) solutions. The company serves over 1,300 customers across the Americas with a portfolio of solutions for the food and beverage, supply chain, and financial segments. AFS supply chain solutions and AFS food & beverage solutions are designed to reduce costs, improve efficiency, increase sales and margins, streamline internal processes, and assist in regulatory compliance; including data synchronization to GS1. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. With a focus on modular design, the solutions allow customers in manufacturing, sales agencies, distribution, and complex software companies the flexibility to upgrade specific elements of the software without affecting the rest of the system. To match the needs of our diverse customer base, products are available on both a license and true SaaS model basis. For additional information, please visit www.afsi.com or call 877-821-3007

About Ross Computer Systems, Inc.
Ross Computer Systems, the leading provider of route accounting and direct store delivery (DSD) software systems, offers unmatched industry specific solutions and expertise to clients deploying DSD applications. Ross' extensive experience includes clients in a variety of DSD industries including dairy/fluid milk, ice cream, cultured products, wholesale bakery, artisan bread, snack food, packaged ice, juice and teas, bottled water, cookies and cakes, packaged meats and prepared foods. Based on 40-plus years of industry experience, Ross has developed Ross 360° DSD, the most comprehensive DSD route accounting suite on the market, which includes solutions for office operations, mobile, manufacturing, distributors and DSD professional services. Ross 360° DSD is deployed as a complete DSD software platform or as individual solutions. For more information, please visit www.rossusa.com

About Madison Park Group
Madison Park Group is an investment banking firm focused on advising technology and business services companies on M&A transactions and fundraisings. For more information, please visit www.madisonparkgrp.com.