August 20, 2018. Madison Park Group (MPG) is pleased to announce the release of its H1 2018 Nonprofit & Association Software Market Update. Please click here for access to the report.
The nonprofit & association software landscape is transforming as organizations recognize the strategic value technology plays in the member lifecycle from acquisition through long-term retention and monetization. This underlying trend as well as the fragmented nature of the market has led to significant interest from members of the financial sponsor community seeking consolidation platforms.
MPG’s practice in nonprofit & association software is spearheaded by Jonathan Adler and Michael Magruder. Mr. Adler commented, “The requirements of member engagement in the nonprofit & association markets are rapidly changing, with technology being a core centerpiece of managing the member lifecycle. MPG is proud of our work in the nonprofit software landscape to date and we look forward to partnering with other firms seeking to transform their businesses through capital raising and M&A.”
MPG actively tracks the nonprofit & association software landscape and has been instrumental in strategic deals across the member engagement market. Through MPG's time in the space, we've noticed the following trends and developments:
Nonprofits and associations are rapidly incorporating online engagement tools such as email, SMS and social, driving conversion from offline to online transactions
Increased competition among software vendors for limited IT spend in small and medium-sized organizations with nascent technology expertise
Leading vendors have aggregated multiple point solutions, but are yet to prove customer appetite will support a “platform” offering
Madison Park Group is a unique investment banking firm that takes a "strategy first" approach to advising technology companies. Our partners have developed and advised numerous successful companies in the enterprise software / SaaS sector as operators, investors and investment bankers. We believe transformative outcomes are driven by blending practical financial advice and hands-on operational experience. This unique skill-set helps founders and investors navigate complex strategic initiatives such as buy- and sell-side M&A and mezzanine debt and equity financings. Our partners have been instrumental in over 200 M&A and financing transactions over the past 20 years.
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