Marketing Technology

MPG actively tracks the Marking Technology Software landscape and forms transaction advice around several key trends and market developments. Increased focus on personalized experiences across an omnichannel ecosystem is being driven by an expanding number of marketing communication channels, heightened levels of interactivity, and the blurring of lines between advertising and marketing. The proliferation and the interplay of a wide variety of point solutions has opened a window for consolidation that both strategics and investors.