Member Management Software – 2018

August 20, 2018. The nonprofit & association software landscape is transforming as organizations recognize the strategic value technology plays in the member lifecycle from acquisition through long-term retention and monetization. This underlying trend as well as the fragmented nature of the market has led to significant interest from members of the financial sponsor community seeking consolidation platforms.

MPG actively tracks the nonprofit & association software landscape and has been instrumental in strategic deals across the member engagement market. Through MPG’s time in the space, we’ve noticed the following trends and developments:

• Nonprofits and associations are rapidly incorporating online engagement tools such as email, SMS and social, driving conversion from offline to online transactions

• Increased competition among software vendors for limited IT spend in small and medium-sized organizations with nascent technology expertise

• Leading vendors have aggregated multiple point solutions, but are yet to prove customer appetite will support a “platform” offering