Market Update

MarTech Market Update – 2022

Madison Park Group actively tracks the broader MarTech landscape and has dedicated significant attention to the Content & Experience, Social & Relationships and Data ecosystems. We are particularly interested in the rapid development of several trends:

  • Brands are navigating a more demanding, omnichannel engagement landscape with greater consumer demand for personalized experiences
  • Marketers are tying their once disparate data silos through CDPs to build more unified views of the end consumer
  • The proliferation of social media properties is leading to multi-faceted engagement strategies, including social listening, media monitoring, planning and eCommerce
  • The pending death of third-party cookies is forcing marketers to accelerate their investments in zero / first party data initiatives

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