AFS Technologies has acquired Synectics Group

AFS Technologies, the leading provider of integrated software solutions to the consumer packaged goods (CPG) industry, has acquired Synectics Group, a provider of Trade Promotion Management (TPM) solutions.

• Combined the business services over 1,200 customers in the CPG and Food and Beverage market
• AFS Technologies also simultaneously was acquired by ABRY Partners, a leading private equity fund
• The acquisitions of Answers and Synectics improve the management of trade promotions and claims and enable AFS to effectively service retail and food service CPG customers.

About AFS Technologies

AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 31-year history, AFS serves more than 1,000 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

About Synectics Group

For over 25 years, Synectics Group has been focused on helping CPG manufacturers manage and get more ROI from trade promotion spending. With a focus on the retail channel, Account Review is true closed-loop trade promotion management (TPM) software, managing events through the entire promotional life-cycle. Through seamless integration to our client’s ERPs, Account Review provides real-time view of KPI’s, electronic work-flow, and audit tracking.

About ABRY Partners Since its founding in 1989, Abry has focused on media, communications, business and information services to become one of the most experienced private equity firms investing in North America and Europe. Abry’s funds are deployed by our close-knit and diverse team of professionals, most of whom have built their careers at the firm.