Acquisition of
September 2011
AFS Technologies, the leading provider of integrated software solutions to the consumer packaged goods (CPG) industry, has acquired Answers Systems, a provider of Trade Promotion Management (TPM) solutions.
- The acquisitions of Answers and Synectics improve the management of trade promotions and claims and enable AFS to effectively service retail and food service CPG customers.
- AFS Technologies also simultaneously was acquired by ABRY Partners, a leading private equity fund
About AFS Technologies
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 31-year history, AFS serves more than 1,000 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.
About Answers Systems
Answers Systems has been meeting the unique trade promotion management needs of the Foodservice industry for over 25 years. The company stays on the leading edge of software development and service delivery with the ContractPro® solution for Foodservice manufacturers and the ValuTrak® solution for multi-unit Foodservice operators. Answers Systems’ solutions provide real-time visibility into the performance of trading partner agreements and support quantifiable ROI improvements for its client base. Answers Systems’ “Software and a Service” model is accepted and used across the broad foodservice industry.
About ABRY Partners Since its founding in 1989, Abry has focused on media, communications, business and information services to become one of the most experienced private equity firms investing in North America and Europe. Abry’s funds are deployed by our close-knit and diverse team of professionals, most of whom have built their careers at the firm.
Client Highlights
- 16 Transactions
- 8 Years of Partnership
Transaction Details
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SectorsIndustrial Software
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ServiceCorporate StrategyM&A
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OwnershipInvestor-Backed
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Practices
Supply Chain Technology
Supply Chain Technology
“The merger with AFS will allow Answers to expand the scale of products and services that was my vision in building Answers. I will continue to work with AFS to build the vision that we both share.”