January 2014

AFS Technologies, the leading provider of integrated business software solutions for Consumer Packaged Goods (CPG) and Food & Beverage verticals, has acquired Visicom, a leading provider of Retail Execution and Direct Store Delivery (DSD) solutions in Europe.

  • The acquisition of Visicom provides AFS Technologies with a cost-effective European operating center located in Bratislava, Slovakia
  • Visicom’s founders, Jozef Sovcik and Macko Heliodor, will join the company’s senior management team

About AFS Technologies

AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 31-year history, AFS serves more than 1,000 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

About Visicom

Visicom is an innovative global provider of mobile software solutions for sales organizations covering Presales, Merchandising and Direct Store Delivery (DSD). Its extensive technology portfolio and experience in developing, deploying and managing mission-critical business applications empowers thousands of field sales professionals around the world. Visicom serves more than 10,000 users in over 30 countries enabling mobile users to interact with their critical applications, facilitate and optimize workforce productivity, enable corporate efficiency, and enhance customer service.

About ABRY Partners

Since its founding in 1989, Abry has focused on media, communications, business and information services to become one of the most experienced private equity firms investing in North America and Europe.

Acquisition of

Client Highlights

Transaction Details

“The addition of Visicom to AFS provides enhanced functionality and additional operating efficiencies globally. Its impressive roster of CPG clients represent a meaningful European expansion for AFS.”
Kurien Jacob, CEO, AFS Technologies

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