February 2022

Andavi Solutions, a beverage alcohol software and data analytics company, has completed the acquisition of Digitalrep.

  • Digitalrep is a leading provider of retail pricing and category management solutions for the food & beverage and CPG industries
  • The acquisition of Digitalrep enhances Andavi’s presence in the beverage alcohol industry and provides inroads into complementary CPG businesses, in addition to bringing many notable new customers
  • The acquisition ensures continued success for Digitalrep’s PricingGateway.com and Planomart platforms, improving speed-to-market and automation to supercharge common space data management tasks, manage shelf space inventory, and analyze trends

About Andavi Solutions

Andavi Solutions is a technology company that delivers leading software and data analytics solutions to select verticals, with a focus on beverage alcohol. Andavi’s founders include executive leaders and investment professionals with extensive experience in software, F&B and CPG. Andavi is backed by Endeavour Capital, an experienced investor across the food and beverage, technology, and supply chain services sectors with a commitment to supporting Andavi’s further expansion through organic growth and strategic acquisitions.

About Digitalrep

Digitalrep has been producing scalable, cloud-based supply chain solutions for suppliers, distributors, and retailers in beverage alcohol and other consumer packaged goods industries since 2000 – including pricing collection, aggregation, and reporting systems as well as shelf space merchandising and analysis capabilities.

Acquisition of

Client Highlights

Transaction Details

“The addition of Digitalrep to Andavi enhances our presence in the beverage alcohol industry and provides inroads into complementary consumer packaged goods businesses. Madison Park Group continues to be a great partner driving our M&A initiatives and has been an excellent resource for us to navigate the food and beverage ecosystem”
Lisa Whinnie, CEO, Andavi Solutions

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