June 2022

Andavi Solutions, a beverage alcohol software and data analytics company, has completed the acquisition of Tradeparency.

  • Tradeparency is a leading provider of trade promotion management (TPM) software and pricing data solutions for the wine and spirits industry
  • The company’s solutions enable suppliers to manage trade spend, plan and optimize promotions, and manage pricing and depletion allowances to increase profit margins
  • Purpose-built platform for the wine & spirits sector, Tradeparency is a natural complement to Andavi’s suite of sales execution and category management solutions

About Andavi Solutions

Andavi Solutions is a technology company that delivers leading software and data analytics solutions to select verticals, with a focus on beverage alcohol. Andavi’s founders include executive leaders and investment professionals with extensieve experience in software, F&B and CPG. Andavi is backed by Endeavour Capital, an experienced investor across the food and beverage, technology, and supply chain services sectors with a commitment to supporting Andavi’s further expansion through organic growth and strategic acquisitions

About Tradeparency

Tradeparency is the leading trade promotion management (TPM) solution for the wine and spirits industry. Tradeparency offers complete depletion allowance and trade spend management built specifically for the complex demands of the three-tier distribution system, delivering unmatched control and visibility to the bottom line

Acquisition of

Client Highlights

Transaction Details

“With the addition of Tradeparency, Andavi will offer customers complete visibility and control of trade spend coupled with the data insights necessary to drive better decision making in the complex three-tier wine and spirits ecosystem. Madison Park Group continues to be a great partner driving our M&A initiatives and has been an excellent resource for us to navigate the food and beverage ecosystem”
Lisa Whinnie, CEO, Andavi Solutions

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