Informz has been acquired by Higher Logic

Informz, the leading provider of digital engagement solutions for associations, has been acquired by Higher Logic, an industry leader in cloud-based community platforms backed JMI Equity.

• Informz accelerates Higher Logic’s strategic plans to expand member lifecycle engagement, by building rich user personas that enable segmentation and personalization to help communities more effectively reach, engage, recruit, and retain members.
• Informz provides a powerful suite of email marketing and marketing automation solutions, serving 1,450 clients and 13,000 users, including many leading associations
• With 340 employees and 2,600 customers, the combined company is positioned to enhance customer experience through expanded offerings, supported by a comprehensive team of engagement experts

About Informz

Informz is a leading provider of email marketing and marketing automation solutions for associations and nonprofits. The company’s powerful email marketing platform, marketing automation tools and expert services are built to help nonprofits and associations tell compelling stories, create real connections and drive results.

About Higher Logic

Higher Logic is an industry leader in cloud-based community platforms. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions and stay connected. The company’s goal is to help organizations with deeper engagement and meaningful interactions for members, customers and prospects.

About JMI Equity

Founded in 1992, JMI Equity is a growth equity firm focused on investing in leading software companies. JMI has invested in over 130 businesses in its target markets, successfully completed over 85 exits, and raised more than $3 billion of committed capital. JMI partners with exceptional management teams to help build their companies into industry leaders.