Synaptic Digital has been acquired by Definition 6

Synaptic Digital, an earned media and strategic content distributions company, has been acquired by Definition 6, a unified marketing agency.

• The acquisition aligns with Definition 6’s unified marketing strategy, providing a content distribution platform for the video assets the agency creates for brands
• Definition 6 can now globally deliver the types of immersive, award-winning brand experiences that it has created domestically

About Synaptic Digital

Synaptic Digital helps brands tell their stories across earned, owned and paid media through newsworthy, informative video. General Motors, Honda, Procter & Gamble, American Express, GlaxoSmithKline, Siemens, Intel, NATO, Ericsson and others rely on our expert video services, targeted multimedia news releases, narrative marketing, digital media centers, and www.thenewsmarket.com,the world’s largest content exchange for journalists and influencers, to connect with their audiences in measurable ways.

About Definition 6

Definition 6 is a Unified Marketing Agency that creates experiences that unite brands and people in motion. Through imagination, innovation and insight, the agency executes ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been helping clients redefine brand experiences by unifying the disciplines of marketing and technology. Named OMMA Magazine’s 2011 Viral Video Agency of the Year, and with offices in Atlanta and New York, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, Mitsubishi Electric, La Quinta Inns & Suites, Nickelodeon, USA Networks, Sesame Street, Cox Enterprises, and truTV.

Synaptic Digital’s Investors

Synaptic Digital had raised several growth-equity rounds of capital from leading investors, including Battery Ventures, Apax Partners, Hearst Ventures, and SoftBank Capital.