December 2013

Verilogue, a leading healthcare analytics firm specializing in physician-patient communication, has been acquired by Publicis Groupe, one of the world’s largest communications holding companies.

  • The acquisition of Verilogue further strengthens PHCG’s portfolio by providing clients with expanded set of customer insight capabilities and new evidence-based customer communications
  • Verilogue will continue to be led by CEO and co-founder Jeff Kozloff and maintain its brand name and current Horsham, Pennsylvania headquarters

About Verilogue

Verilogue is a technology-enabled marketing insights company specializing in the worldwide digital capture and linguistic analysis of real-world encounters between physicians, nurses, patients, and caregivers in North America, Europe, and Asia.

About Publicis

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. The Group offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals.

About Edison Partners

Founded in 1986, Edison Partners is a venture capital firm based in Princeton, New Jersey. The firm seesk to invest in information technology, healthcare, and enterprise software solutions.

Sale to

Transaction Details

“Multichannel influences are creating profound challenges in the physician-patient dialogue. That's where Verilogue really brings a unique offering to our clients - guiding healthcare communications that are grounded in the voice of the customer. We were attracted to Verilogue because of their impressive track record and potential for growth when combined with the resources of our global network.”
Nick Colucci, President and CEO, PHCG

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