About Salsa Labs
Salsa Labs is a technology company that provides powerful fundraising, advocacy and marketing software to nonprofit organizations helping them Engage and Change the World. Salsa’s leading supporter engagement suite combines marketing automation, email marketing, online fundraising, and online advocacy, with an award-winning nonprofit CRM for powerful donor and constituent relationship management. The company fuels more than 3,000 organizations and 10,000 nonprofit professionals to deliver on their mission! Salsa Labs has offices in Pittsburgh, PA, Bethesda, MD, and Austin, TX. For more information, please visit www.salsalabs.com.
Accel-KKR is a technology-focused investment firm with $4.3 billion in capital commitments. The firm focuses on software and IT-enabled businesses well-positioned for topline and bottom-line growth. At the core of Accel-KKR's investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through significant resources available through the Accel-KKR network. Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions including buyout capital, minority-growth investments, and credit alternatives. Accel-KKR also invests across a wide range of transaction types including private company recapitalizations, divisional carve-outs and going-private transactions. Accel-KKR is headquartered in Menlo Park with additional offices in Atlanta and London. For more information, please visit: www.accel-kkr.com.
Bethesda, MD – 12 April, 2018 – Madison Park Group is pleased to announce that its client, Salsa Labs, a leading provider of fundraising, advocacy, and marketing software for nonprofits, has been acquired by Accel-KKR, a leading technology focused private equity firm.
This acquisition will help accelerate Salsa Labs’ strategy to continue to organically build upon their leading edge supporter engagement platform and to acquire other technologies that empower nonprofits to more successfully fundraise, advocate, communicate, and manage supporter relationships.
CEO Scott Stouffer commented on the transaction:
“Madison Park Group’s indepth knowledge of our sector and strong deal execution at every stage of the process proved invaluable in closing a transaction with the ideal partner for Salsa.”
Jonathan Adler, Co-founder and Managing Director at Madison Park Group, commented:
“Nonprofits recognize the strong benefits of Salsa’s platform to meet their fundraising and engagement needs. We look forward to continued success as the company enters its next stage of growth with Accel-KKR.”
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